Evan Armstrong

Evan is the lead writer at Every. He explores power and profit in technology in his twice-weekly Napkin Math column.

Dec 8, 2022

The Primary Trends I’m Investing In Next Year

China, boring AI, vertical SaaS, and Apple's power

Jul 18, 2024

A New Book of the Startup Bible

It’s the rare business book that you should actually read

Jul 9, 2024

Paramount’s Dilemma: Content Isn’t King—Distribution Is

Half a century removed from its glory days, the Hollywood giant has a new rescue plan

Apr 16, 2024

Distribution Is King

What video games can teach us about building billion-dollar companies

Apr 13, 2021

Announcing Napkin Math Fiscal Year 2021

After a short break, Napkin Math returns with a new writer

Aug 24, 2023

A TikTok Competitor Is About to IPO—And It’s Deeply Suspicious

Triller's S1 raises questions about its numbers

Sep 28, 2023

The Double Bind Theory—Or Why Sensationalism (Unfortunately) Works

If you want to win, you gotta spike

Jan 6, 2022

What the hell is going on with Lambda School?

The complicated business of selling social good

Sep 9, 2021

Tech stocks’ favorite lie to investors

How the LTV/CAC ratio is manipulated to take advantage of retail investors

Jul 16, 2021

How Free to Play Video Games are Forced to Make Addicts

A Case Study on Market Structures and Harm

Dec 1, 2022

The House of the Bloody Mouse

Where does Disney go from here?

Dec 5, 2023

Death of a Flywheel

Amazon and Berkshire Hathaway got really big. Here’s why it might kill them.

Oct 6, 2022

The Face That AI Built

My explorations in image generation

Feb 27, 2024

What the Media Is Getting Wrong About AI

The future must be built on truth

Jul 22, 2021

Snowflake: How a Revenue Retention Behemoth was Built

TL;DRThis is the second post on a deep dive in GTM metrics with a focus today on Revenue RetentionSnowflake is a software Dracula. It latche

Feb 6, 2024

Profit, Power, and the Vision Pro

Will Apple’s new headset change everything?

Jul 13, 2023

OpenAI’s Code Interpreter Is About to Remake Finance

Get in, loser—we’re disrupting Oracle

Aug 13, 2021

Is Facebook Fixable

A Review of An Ugly Truth

Jun 13, 2024

The AGI-in-2027 Thesis

Some researchers are convinced that we are on the cusp of superintelligence. Are they right?

Jan 27, 2022

Will Tokens Replace Equity?

The Weird Future Ahead

Feb 29, 2024

Reddit: The Internet’s Bellwether

Is AI training a sustainable business model for the future?

Jun 22, 2022

Are We Really Addicted?

An interview with Nir Eyal

Apr 5, 2022

Twitter’s Shot at Becoming a Meme Stock

It’s Musk's world and we’re just tweeting in it

Jun 23, 2022

Facebook’s Capitulation

Abandoning a Trillion Dollar Advantage