FAQ
What is Every?
Every is a media and software company that publishes a daily newsletter about what comes next in technology. We also build software products, offer courses, and provide AI consulting and training services. We were founded in 2020.
What's included?
Your subscription includes unlimited access to our daily newsletter; our archive of hundreds of in-depth articles; software products like Spiral, Sparkle, and Lex; and our Discord community. You’ll also get priority access and subscriber-only discounts to courses, events, and more, as well as an ad-free reading experience.
How often will I be receiving Every in my inbox?
We publish one essay each weekday and a weekly digest on Sundays.
How can I pitch a story?
What we publish: Every publishes in-depth, long-form writing that offers thoughtful analysis, commentary, unique insights, and actionable advice for the people who build the internet. We approach topics with open curiosity, optimism without being utopian, and fair-mindedness, and aim to deliver criticism with good faith and constructive ideas. We bring an analytical mindset to ideas, and we prize rigor. Our writers draw on their personal experience to deliver earned insights in their singular voices.
We publish the following story formats:
- Explainers unpacking big ideas and trends in business, technology, and productivity
- Analyses of business strategies and companies
- How to do something in work, business, finance, etc.
- Deep profiles of industry figures to deconstruct their process and achievements
- Interviews with industry figures in business, tech, economics, and finance
What we look for: There are three qualities we look for in an Every piece:
- Is it new? At Every, we seek to bring our readers ideas that they’ve never seen before. You don’t have to be the first person to ever cover the topic, but it does need to offer a unique perspective or surprising insight.
- Is it true? Our stories are grounded in personal experience or backed by facts, anecdotes, interviews, and/or data.
- Is it useful? Readers come to Every for ideas and insights they can use to improve their work and their lives. We look for pieces that offer either tactical advice or a new way of thinking about tech or the world.
How to pitch: Direct pitches to hello@every.to. Our standard rate is $500 per story. We generally commission stories at 1,500-2,000 words, though we do occasionally go longer. Pitches should include a working title and few brief paragraphs outlining:
- What your piece will be about. Be specific: Take us on the journey you want to take readers on in miniature.
- Why your piece will connect with an audience of people who build the internet. How is it new, true, and useful?
- How you prove your argument. Is it based on personal experience? Is it a reported piece? Will you include data? Analysis from experts?
Along with your pitch, please attach 2-3 examples of past work you’ve done that speaks to an audience of tech operators and builders. If you don’t have writing samples, tell us a bit about why you think you’d be good at it, even if you haven’t done it before.
How much is an Every subscription?
Every costs $20 per month or $200 per year.
My company is paying for my subscription. Can I get a receipt?
Yes, email us at hello@every.to with your request, and we’d be happy to provide one.
I’m not sure I want to commit to a whole year. Is there a trial?
Yes, you can sign up for $1 for the first two weeks.
Are there refunds?
If you try out any of our products and don’t like them, feel free to email us at hello@every.to asking for a refund. We grant them liberally.
Do you offer discounts?
Yes, if you need it. If you can’t afford a subscription for any reason (international currency differences, financial hardship, etc.), email us at hello@every.to.
Can I advertise on Every?
Yes, we offer sponsorship packages for both the newsletter and podcast.
Where did the software come from?
Essays about the future are great MVPs for new software products. We write about the future, and then we make it with software—which helps us write more. If you’re interested in building with us, check out our product studio.
What are your consulting services?
We work with businesses and brands to integrate AI into their organizations. If you’re interested, email us at consulting@every.to.